In what may delight many Android users, Apple may launch streaming music service, iTunes App for Android users.
Apple is looking to boost its lagging music sales by adding an on-demand streaming music service that would compete with Spotify, Rdio and Beats Audio. According to Billboard reports, the company is allegedly talking to senior music label executives about this endeavor.
Apple already is in the streaming music business, launching iTunes Radio alongside iOS 7 late last year.
Digital downloads still brought Apple, most revenue to the music industry, but a 1% decline to $2.4 billion suggests that people are moving away from purchasing music and moving toward streaming services.
Steve Jobs famously argued that people don’t want to rent music, and the company has steered clear of any subscription offering ever since. However, in the face of double-digit declines for digital music downloads, subscriptions may look like an increasingly attractive option. Sales of digital songs are down 11 percent year-over-year, according to Nielsen SoundScan. Apple made a first step towards music services when it launched iTunes Radio last year, but a paid subscription service would go significantly further.
Apple’s iTunes Radio, a streaming version of iTunes competes directly with Pandora. Apple is reportedly working on a standalone app for iTunes Radio so that it can better target Pandora.
Apple did bring iTunes to Windows, but that move was largely meant to increase iPad and iPhone sales. An Android app wouldn’t have such a clear purpose, and be more of an admission that around the world, Android handset sales have been stronger than iPhone sales.